Email Marketing Workshop

Is your email marketing not delivering the ROI your organization wants or needs? Are you looking for advanced strategies and tactics to improve your bottom line results?

Then join industry heavyweights Tamara Gielen and Jeanne Jennings for this full-day session. You'll not only leave with a framework for taking your results to the next level, you'll have case studies to show you how successful email marketers are doing it.

Agenda

8:00am	Registration/Badge pick-up
9:00am-5:00pm	ClickZ Full Day Workshop
12:00pm-1:00pm	Lunch
5:30pm-7:00pm	Kick Off Cocktail Reception

Cost

	Regular	Onsite
Rate available until:	1/28/11	1/31/11
eec/DMA Member	$599	$699
Non-Member	$649	$749

Beyond the Basics: Successful Email Marketing Strategies and Tactics

Description:

See real-life examples of how a wide variety of organizations are making their email marketing efforts more effective and more profitable by:

Leveraging trends and best practices for 2011
Using social networks to increase your email reach and grow your list
Utilizing subscriber personas and other advanced segmentation and targeting strategies
Understanding the success factors behind B2B and B2C case studies
Implementing best practices in copy, layout and design
Increasing effectiveness with advanced personalization and automation programs
Getting to the inbox and cutting through the clutter
Taking full advantage of post-email clickstream data
Lifting conversion rates in a cost-effective manner
And much more!

From integrating social to leveraging mobile, from incorporating video to maximizing engagement, and everything in between, it will all be covered in an upbeat, fun full-day presentation.

You'll gain practical tips you can take back, test and implement with your own email program.

About the Instructors:

Jeanne S. Jennings
Consultant, Email Marketing Strategy
JeanneJennings.com
@jeajen

Jeanne S. Jennings is a sought-after consultant, author and speaker on effective email marketing strategy and tactics. Her direct response focus produces results for her clients, which include Hasbro, Mayo Clinic, Museum of Science|Boston, U.S. Chamber of Commerce, Verizon and Weight Watchers International. Jeanne has been working in the online realm for over 20 years, beginning with CompuServe in the late 1980s; learn more at www.JeanneJennings.com.

Tamara Gielen
Independent Email Marketing Consultant
TamaraGielen.com

Tamara Gielen is an email marketing consultant with over 10 years of hands-on experience in email, online and direct marketing. She’s helped Cognos, eBay and, as part of OgilvyOne in Brussels, numerous other organizations improve their email marketing efforts. Tamara compiles the best of everything published on email marketing on her blog "Be Relevant!" She also regularly attends and speaks at international email marketing conferences. Learn more at www.TamaraGielen.com.

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Monday, January 31, 2011